Public relations and dynamic interinfluence in public organisations
Article
French
ID: <
10.4000/communication.6567>
·
DOI: <
10.4000/communication.6567>
Where these data come from
Abstract
In the context of an increasing recognition of organisations in their environment as networks of multiple relations, both economic and social and political, the discipline of public relations (PR) has grown unparalleled in recent decades. Concretely emerged at the beginning of the twentieth century as a function limited to influencing the press (de Bonville, 1991: 26-27), discipline quickly adopted alternative models of practice. Of pre...