For its vitality and diversity, the magazine press is a key segment of the French print press of the th century. Genus appears in the middle of the 19th century, with illustrative publications characterised by the variety of their content. The term ‘magazine’ is, moreover, an English distortion of the French ‘store’, designating a warehouse in which various types of goods were stored. When the word comes back to the world of the French press, it is to refer to p...