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Article

Portuguese

ID: <

10.4000/cp.9057

>

·

DOI: <

10.4000/cp.9057

>

Where these data come from
Women’s metamorphosis in ‘subject’ in advertising

Abstract

Contrasting with the widespread use that the expression “body object” is currently used today – there are many authors who use it for every woman body representation aimed at promoting men or women’s products – this article wants to show that this concept should only be applied when there is a gratuitous and primary resource for women’s bodies revealing certain feminine details - sensual or even erotic poses, semi-naked or naked bodies – and when it is restricted to the promotion of men’s products. In these situations, the woman ends up being herself a product, an object, since she emerges in the most different poses, working as a highly persuasive element.

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