Politically incorrect is an emergent formula that is gaining ground in the public discourses of democratic societies. On the basis of a corpus of media, digital and scholar discourses in French and English speaking countries, the article shows the increasingly important role of the politically incorrect discourse in social life and as well as its argumentative issues in the political sphere.The discursive definition analysis has identified the tendencies of the increasing use of the formula, its dimensions—verbal and action related—, as well as the key values that are attached to it: enjoyment of an absolute freedom of thought and, consequently, of expression, contrary to the limitations imposed by the politically correct; the audacity to take the risk of stating a sometimes unattractive truth without mitigating it, as politically correct demands according to the scientific sources. The discursive definition of the politically incorrect has its specificities in the different cultural circles, nevertheless the formula has definitively entered into the common use since the 2000s and has lexicalized there as it shows numerous derivatives, nuanced and periphrastic uses.