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Article

Spanish

ID: <

10.4000/laboreal.9336

>

·

DOI: <

10.4000/laboreal.9336

>

Where these data come from
The point on the PowerPoint: diversions and confusion

Abstract

PowerPoint has become an unavoidable tool in oral science communication. It is paradoxically frequently not mastered or used adequately, and therefore harshly criticized. This paper is a review of its origins, its affordances, of its effective use and of the foundations for criticism. It is concluded that PowerPoint is a “rhetoric machine” modifying communicational genres by boosting the use of images.

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