The purpose of this text is to present the results of the ethnographic search that has been carried out in theatre cinemas in the city of São Paulo. Our aim was, in principle, to observe the possible occurrence of sociability networks between freqüenters in the film halls of the city centre of São Paulo, as was the case in the years 1940 to 1970, the ‘Era de Ouro’ of the former Cineland-Paulistana (Almeida 2000). Most of the former cinemas in the region were suitable for a cat...