This book is the fourth in the Sigilla collection of the University Presses of Liège, after books by Claude Zilberberg, Jean-François Bordron and Jacques Fontanille. This deserves to be pointed out, as one of the main conclusions that emerge from reading is that this work is built under the sign of continuity and paradigmatic coherence. The author’s business is exciting: propose the development of a semiotic of objects, but not of any object —...