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Metro signage and attention policy





This paper studies the Parisian wayfinding system as an ordering apparatus that involves riders in a specific kind of service coproduction. Based on an analysis of internal documents and on in-depth interviews made within the transportation carrier, it shows that the wayfinding system designers anticipated some uses that imply particular attitudes and abilities from riders. Four main figures of anticipated riders are then identified that rely on four kinds of relationship with subway signs: the one who controls her trip by reading information; the one who anticipates her rides by computing a series of data; the one who solves problems by easily recognizing forms; and finally the one who reacts almost automatically to landmarks. These figures are the basis of the pluralistic politics of attention inscribed by the wayfinding system at the core of the mobility service.

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