Article
French
ID: <
10.4000/terrain.1123>
·
DOI: <
10.4000/terrain.1123>
Abstract
In deficit and glory: Images of luxury and genuineness among wage-earners in a fine leather goods companyHow do wage-earners working in a French company specialized in making upscale leathergoods (which are among the most imitated products in the world) perceive "luxury"? This question is approached through workers' and salesladies' ideas of what is genuine and what is fake. How do these ideas shape their view of products or of their own occupational practices? In a company whose public image depends on an ideology underlaid by the idea of continuity in making products, anything that might impede compliance with the specified model is implicitly likened to a "counterfeit".