This article focuses on a new form of feminist involvement developing in Mexican public space : scratch. Feminist scratch denounces impunity with regard to feminicide violence – male violence committed against women because they are women. It revitalizes the traditional scope of action through its dynamism and its radical spirit. Art, feminism and social justice inspire this type of collective action, which involves public accusation of the direct (men) and institutional agents responsible for violence committed against women. In the face of a failing arbitration system, scratch is a political and symbolic reaction seeking reparation of the offense thanks to a counter-offense. This analysis of scratch’s modes of action is an invitation to consider the current reconfiguration of resistance strategies against male violence in Mexico more globally, and to highlight the existence of vindicatory activism.