test
Search publications, data, projects and authors

Thesis

French

ID: <

10670/1.2r93mi

>

Where these data come from
For a dialogical approach to corporate social responsibility from the perspective of the constitutive approach to organisational communication (CCO)

Abstract

Over the years, Corporate Social Responsibility (CSR) has been mainly studied and enacted from a functionalist perspective on communication with the objective of ensuring a company’s good standing. More recently, this type of organizational engagement has begun to shift to a more dynamic and interactive approach. The goal is to reduce the boundaries between the company and its internal and external stakeholders in order to create a shared vision. With this approach, the company works on developing processes that are ideally compatible with the needs expressed by all actors concerned by its actions. Based on the Communicative constitution of organizations perspective (CCO), this master’s thesis reports on a study that examined how dialogical forms of communication constitutes and builds the societal and environmental commitment of two companies around a CSR initiative. Four interviews were conducted with key individuals responsible to deliver on these commitments for two Canadian companies. The analysis of these interviews shows how a set of elements and actors contribute to the processes of negotiation, implementation and improvement of strategies, policies and programs devoted to CSR initiatives.

Your Feedback

Please give us your feedback and help us make GoTriple better.
Fill in our satisfaction questionnaire and tell us what you like about GoTriple!