This research focuses on the role of organization and management in the institutionalization of workplace violence. We study situations of violence at two levels of analysis : organizational and individual. We use a qualitative and comprehensive methodology based on an eight-year immersion in six modeling agencies, which allowed us to write an auto-ethnography. It was supplemented by five semi-structured interviews with actors of professional male modeling representatives. The approach of the psychodynamics of work allows us to study the three dimensions of violence at work : systemic, symbolic and physical. We show that the organization of work and the practices of authoritarian management normalize systemic and symbolic violence. Consequently, the suffering of individuals at work cannot be sublimated and a progressive isolation of beings takes place. In this context, individual strategies of physical violence appear. We then propose to model a process of the institutionalization of violence when cooperation at work is prevented. We discuss the need for spaces of speech to rehabilitate management and propose organizational changes to prevent the risk of subjective violence.