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Thesis

French

ID: <

10670/1.2zdar2

>

Where these data come from
Contribution to the understanding of the adoption of moroccan ERP in SMEs : structurationist and cultural approach

Abstract

ERPs are an important asset that modifies work practices through the rapid flow of information, the coordination of actions, developing new ways and opening new services. This results in the formalization and rationalization of the organizational businessThe understanding of the interaction between technology and organization is a complex process. Giddens (1987) Structuration Theory provides a relevant framework for analysis because it recognizes the reciprocal interaction between human actors and structural characteristics of the organization to which the technology involved. The originality of our research lies in the use of a cultural interpretation based on the works of D'Iribarne. We propose a framework model that relates cultural identities of the Moroccan SMEs with different logics of ERP adoptionThe methodology is qualitative and longitudinal, with a triangulation of data. It aims to trace the trajectories of ERP adoption in SMEs. The 40 interviews were analyzed using the software Nvivo. The results allow to trace three logics of ERP adoption (SMEs traditional, SMEs modern and SMEs authoritarian).

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