Internationalisation strategies
Book
French
ID: <
10670/1.3ghb2d>
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Abstract
The challenges to be overcome MNEs are rooted in European commercial companies such as the East India Company founded in 1600 by Queen Elisabeth I, which granted it the monopoly of trade with the Indian Ocean countries. World trade is also the first backdrop to the development of modern multinationals: industrial or service enterprises that have invested internationally...