International audience Playing with Frameworks: Scam and Quarrel in Videogames Abstract This investigation characterizes the framing operations, as described by Goffman, in order to accurately document the scams suffered during commercial exchanges of virtual objects within an online game. The challenge is to show the contributions and the limits of these framing operations in order to explain the confrontational situation of a scam. An virtual ethnography (Hine, 2000) of the game Dofus allows us to address this situation from a pragmatic theory of affects aware of wider sociotechnical contexts, in order to reconnect the framing operations in an online game to design and moral issues.