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Spanish

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The epistemic dimension of the artistic afiche

Abstract

Between the statistic and artistic experiences and events that emerge with the technological advances of the 19th century, the modern poster or afiche is a special display, based on a border area where art, advertising, design and industry overlap and overlap. In this regard, over 150 years of history, its methods of production, circulation and reception have tended and subverted various traditional aesthetic categories, linked to notions such as autonomy, uniqueness and foresight. Moreover, with the advent of contemporanity and new practices of appropriation and post-production of art, the unequivocal and transparent sense of the semi-otic dimension of commercial afiche is fragmented to give rise to the dense and opaque communication proposed by the epistemic dimension of artistic afiche. All of the above factors make me a versatile and dynamic display device capable of incorporating, overseas, constructing and transmitting multiple possible senses without radically altering the material construction and assembly that characterises it. Thus, although the social and material conditions which initially gave rise to the afiche were changed, its main characteristics — the mass reproduction of copies, the link between text and image and the size of the paper specification — have so far remained unchanged (Barragán, 2015, p. 36). At the same time, such productions coexist in urban public space with numerous and diverse visual expressions and signs, competing and reinforcing each other. Graphic advertisements, political afiches, artistic stickers, home-made public notices, paintings and spontaneous interventions are covered and juxtaposed on the surfaces of large urbs, creating a rizomatic, daily collage that moves daily. As I afiche is a practice capable of being carried out with both artistic intent and an advertising or propaganda function, it is possible to find, within the production of printers and graphic artists, parts serving different purposes. In this respect, the artistic community platense Gradua, specialising in mobile printing techniques, carries out a twofold task: on the one hand, as a printing shop, it manufactures afiches for commercial and private purposes; on the other hand, it carries out interventions in the public space by forming large stickers on the walls and façades of buildings in the city. Led by artists Rosana Barragán and Lucas Fiorucci and composed of other local graphic artists, the group also participates in art and design events and exhibitions, carrying out collective building stickers or impressions in relation and collaboration with attendees/viewers. Faculty of Arts

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