`titreb“We Are not Conditioned this Way in the West” Competing Masculinities, Gender Norms and Hierarchies Between Nationalities in a Multinational Company in The Gulf`/titrebBased on a field research in a multinational in Riyadh (Saudi Arabia), this article analyzes the role of gender norms in the production and legitimization of hierarchies between nationalities. While the official dress code incites male employees to national performances of masculinity, this differentiation is reinforced through its appropriation by European managers. These ones self-identify as Westerners and other their Saudi colleagues on the basis of gender stereotypes, linked to their supposed religious belonging – in a way that is disconnected from what the concerned say. In fact, Saudi managers, like European managers, identify with a model of masculinity thought as cosmopolitan, open-minded, modern and nonsexist. Focusing on an organization allows to confront these discourses to the positions of their enunciators. The managers progressive discourses, while they shape expectations in terms of behaviour that are specific to Saudi female employees, have little impact on their actual rise. They are thus interpreted as an element in the competition between men for the control over the organization, while the Westerners’ hegemony is being reconfigured : the article enlightens some modalities of contemporary forms of imperialism.