Public policies for rural development materialize themselves through incentive instruments, special regulations, or through the assistance to private initiatives. These generally respond to the establishment of a national support strategy to an agricultural industry. In the case of quinoa grown in Chile, each producing region has its own peculiar development. By resting on quinoa to present innovations, project owners have been able to gain access to multiple public policies funding to reach objectives not previously declared, even if it meant going around or diverting public policies to their favor. Behind these projects developed on quinoa, project owners in each region have developed the ability to organize regional platforms to discuss and reflect on local development wherein quinoa can reveal itself as one of the structural axes of a territorial project for the future. However, the reality of the construction of innovations shows that it will become necessary to develop other forms of coordination to engage and involve the diversity of actors, and then mobilizes them for a new governance of territories.