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Thesis

French

ID: <

10670/1.5eclpj

>

Where these data come from
The role of emotions on satisfaction and loyalty in sport tourism by action

Abstract

In part of this study, we have produced a review of the coastline on sports tourism, satisfaction and competition. We have seen that sports tourism is a separate area that encompasses several sub-areas. Our choice was to focus on sport tourism, as it allows a strong physical commitment on the part of the visitor to become an actor in the service. Indeed, we have analysed it as a service with its own environment and linked to the service system. We put the question of how to satisfy the consumer.We then addressed the concept of satisfaction around a cognitive dimension through quality and an emotional dimension through the processes. We have fought our question by looking at whether consumer satisfaction could make it more secure for the destination.This is two-fold: the aim was to appraise an attitudinal component by recommending and re-visiting, and a behavioural component by analysing the actual day of the individual. The aim of his research hypoes was to identify the relationship between these variables by emphasising the emotional dimension of satisfaction. The second part of our study focused on the empirical study of these relationships. We justified the use of a questionnaire and built a sample of 306 individuals. We have shown how important it is in building satisfaction, but also how it affects the two components of the economy. Indeed, the emotional dimension appears to be the only variable that can both influence satisfaction as well as academic and behavioural performance. Finally, the segmentation of sports visitors by research excerpts appeared to be relevant. In that case, it would be one of the reasons why the competition was more pervasive and stronger among consumers of Pluto’ services than among consumers of goods (Klouj, 2002; Park, 2007).

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