International audience Over the last 20 years, few tourist destinations in the world have been appealing as fast as that of Marrakech to the extent that the "destination Morocco" is often confused with the "red city", the case of Marrakech is unique in the world.This is due to a strong willingness and a political commitment to make tourism a locomotive of development of the country. Thus, the tourism sector occupies an important place in the Moroccan economy, given the revenues it generates, the job opportunities it creates and its role in boosting other sectors. In this article, we show how tourism can be a locomotive of development for a region like Marrakech and its economy. To do this, we will first present the geographical and economic situation of the region. We will then expose the data and statistics making the city of Marrakech the first tourist destination in Morocco. The last section of this article will examine the impact of tourism activity on the city's economic sectors.