Article
Spanish
ID: <
10670/1.6anwlg>
·
DOI: <
10.52292/j.estudecon.2017.710>
Abstract
The Behavioral Insights (BI) approach involves the use of knowledge from the behavioral sciences in the design, implementation, and evaluation of public policy. In general, projects associated to BI attempt to affect citizens ́ behavior in socially desirable ways. In this article, we propose that the same approach can be used as a framework to “think” how to shape government of ficials ́ behavior with prosocial ends. With this goal in mind, we discuss two concepts: 1) the alignment of incentives between government of ficials and citizens; and 2) the Nudge approach, which implies structuring decision environments to guide agents towards pro-social ends. We conclude by mentioning some promises and limitations of the BI approach, generally, and of our specific proposals.