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Article

English

ID: <

10670/1.73xrei

>

Where these data come from
Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation
author
Contributors
Centre d'Études et de Recherche en Gestion d'Aix-Marseille (CERGAM) ; Aix Marseille Université (AMU)-Université de Toulon (UTLN) 
 + 1
Publication Date: 2014-01-01
Last GoTriple update: 2022-08-19
Publisher
HAL CCSD 
Provider: Isidore
Producer: Hyper Article en Ligne - Sciences de l'Homme et de la Société
License: Undefined
Conditions of Access: Undefined
Disciplines
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Abstract

International audience

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