this work highlights the fragmented nature of the participatory process in consolidating the Urban Renovation Project ‘Plaza del Carnaval y la cultura de la Ciudad de San Juan de Pasto — Colombia’, due to the priority of efficiency and effectiveness, which are directed from strategic planning and urban marketing. It is therefore clear that the speculation of the soil in the Pasto hysto centre will make it possible for the old to become empty, thanks to the consolidation of a new urban platform or gene heritage, which tends to tertiary the use of heritage land, over and above the functional functionality of old land: EL Hébitat. It marks the space-based separation of the popular or tenant classes of this renovated sector towards the periphery of the city, thus marking territorial stigmatisation and decapitalisation of urban land in resettled communities, which, in the name of urban competitiveness and development, do not include citizens in their social diversity.