The company’s brand image and its reputation go through several channels of communication. The reputation of a brand or a person is no longer done by traditional wordof-mouth only, it is also done online. And it is called the “e-reputation”The purpose of this paper is to answer the following questions : Does the reputation of the company impact the attitude of potential candidates ? Can it also influence the attractiveness of the company ? To do this, we developed a research model that we tested with a sample of 370 future graduates in management studies.This research yields two interesting results. The reputation of the company presents as two-dimensional : the first dimension relates to e-reputation driven by social networks and the Internet and the traditional reputation conveyed by traditional channels of communication such as wordof-mouth. The results also show that the e-reputation of the company (on social networks and Internet) significantly impacts the overall attitude towards the company rather than its attractiveness as an employer. The impact of classical reputation on the attractiveness of the company as an employer is stronger compared to the e-reputation impact.