this work seeks to show, who is this (in) authentic heroi. The cultural industry uses this heroi to legitimise a body pattern, beauty, and whether there is a resistance to the body. In this respect, we can realise that the Cultural Industry works the personality of individuals acting in their humour, changing mental states from consciousness to a social conformation of men to naturalisation of their social status. What we have here is a narcist and projective identification of a happy subject, where the ordinary subject adopts the ject of being a prominent personality on the social media and social media. However, we also show that there is a possibility of releasing subjects from the conditions limiting the use of the critical reason from knowledge.