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Thesis

French

ID: <

10670/1.80dgin

>

Where these data come from
Denis Frères (1862-1954) business and social network between Bordeaux and South East Asia

Abstract

In 1859, the catch of Saïgon by the French gives in the circles of the trade of France the hope of competing with the British colony of Singapore in Extreme East. Étienne Denis, fully-licensed captain of Bordeaux, sends his sons to Cochinchina to poll the potentialities of this new commercial skyline. Founded in 1862 in Saïgon, the Denis Frères company develops industrial activities, trade, coastal shipping, is interested in the rice and becomes one of the most prosperous business of the Indochinese colony, notably by the development of its commercial network in the Asiatic « Mediterranean Sea ». The consultation of archives of the Denis Frères company, of the family Denis, of the ancient employees of the company, supplemented by the study of the public archives concerning the firm and his leaders in France and in Indochina allows to envisage the strategy of developpement but also the management of a firm in colonial background. This double establishment, between Bordeaux and Extreme East, invites the researcher to play the games of ladders. It asks the question of the adaptation of the firm the peculiarities of the Asiatic market, traditionally dominated by the Chineses, and of his role in the emphasizing of the colony. Indeed, the structure of the firm reflects the Indochinese colonial society and the evolution of its mentalities. In France, the Denis Frères company registers in a network of defence of colonial interests and allows to appreciate the influence of ultramarine trade.

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