Analysis and implementation of a Strategic Marketing Plan in the mosaic industry: Case La Española
Disciplines
Thesis
Spanish
ID: <
10670/1.ad3nc1>
The main development of this project was based on two key stages: A. To analyse the current situation of mosaics La Española, carry out a detailed diagnosis of the company’s key areas and present a Trade Action Plan setting out growth factors in the short, medium and long term. B. Develop, on the basis of the designed Business and Trade Strategy, the necessary operational elements for the completion of these plans and objectives. Faculty of Economics