Exploratory study of the effects of mental imaging resulting from the presentation of products on a market site: proposal for a Conceptual Research Model
Disciplines
Article
French
ID: <
10670/1.apmu5e>
`titrebSummary`/titrebHow mental imagery following the presentation of a product on a website does influence the consumer? This exploratory research attempted to answer this question, using a qualitative analysis. The results of this study support the literature on the relationship between images, words, mental imagery and memory in the context of ecommerce. This research also develops a new theoretical perspective, including the relationship of influence of imagery on consumer behavior in terms of impulse purchase and purchase intent.