`titrebEffect of a bidirectional mode of stories on the narrative experience for enotourist`/titrebVolumes of narrative information increased between the enotourist and sites, first because of the use of digital technologies (SIT, websites assessment, blogs ...) and because of the two-way nature of the conveyed stories. For the narrative experience enotourist, this article raises the question of the effectiveness of the channel type (exogenous versus endogenous-ontological) and the optimal amount of stories circulating between the territory and him. The empirical study will compare a model (with reflective latent variables) of narrative experiences collected without narrative stories with three protocols : low endogenous strong endogenous and storytelling with ontological (Ryan 2002). Three recommendations are given for the territories : first they must offer both ways and let the enotourist self-segment, then exogenous exploratory route should provide concise (stereotypes) stories, finally a permanent research of objects "Mana" ("generators places") should be led.