Since the 17th century, the Canal du Midi has experienced very different exploitation conflicts and landscapes. Currently, the Voies Navigables de France (VNF) is a local population and tourists are facing a major landscape and environmental crisis. The disappearance of the centuries-old platans due to the fungi and the cancer epidemic is inevitable. This crisis disrupts the level of information and perception of a tourist area of utmost importance for France with a list of UNESCO World Heritage Heritage in 1996. Trees are a sign of landscape identity and very strong tourist representations. Based on unpublished archival research on landscape development and stakeholder actions, together with a field study between 2008 and 2013 on the behaviour of tourists and hikers, our findings show that the action to protect and preserve this landscape is part of a renewed alliance between mass tourism and responsible tourism. Communicating and educating the general public about the nature of this website is also part of a robust and sustainable development action, which is observed in user behaviour ambivalence in their vision of hybrid tourist attraction.