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Article

French

ID: <

10670/1.io4xj7

>

Where these data come from
Brand counterfeiting and unfair competition in the audiovisual sector

Abstract

Since ideas are open-ended, broadcasters and other producers cannot protect the concepts of their broadcasts as intellectual property. However, trade mark law, copyright and unfair competition allow them to protect investment in creation in a rather satisfactory manner. For example, in recent years there has been an inflation in trade mark filings for issues or even the slogans or expressions used by the most media characters in the programmes. At the origin of this movement, there was a double will: protect themselves from competitors and clearly identify their creation against other broadcasters, but also prevent third parties from other trade and industry sectors from abusing the success of some of their programmes.

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