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Article

French

ID: <

10670/1.j1vo9x

>

Where these data come from
Consumer behavioural variables of condoms: The theory approach to planned behaviour

Abstract

`titreb Behaviour consumer variables of condoms : the method by the Theory of planned behavior `/titreb Appeared foward to 1980, AIDS apreaded in all the enter world creating on this way obssession an human destruction. Facing the disconcerting, powerlessness of the medicine to eliminate this curse, the using of condoms as one of the possibilities of ease his effects. But, the individuals are hesitant to use them. Following this way, so the essential objective of this study consists in identifying and conceptualizing the explicatives variables of their behaviours, then, in proposing the solutions to improve these last. The procedure adapted, the Correspondences Factorial Analysis, led into bring out two types of motivations (hypochondria motivations and hedonist motivations) and of brakes (sociocultural brakes and oblative brakes) why justify the Theory of planned behavior. In order to stimulate the motivations and brake the brakes, the messages of awareness towards the populations, by the methods of unterpersonal communication, must be differentiated, clear, suited to the middle psychosociological contest and to follow canals of transmission esealy accessible.

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