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Which status for sensoric based discourses on digital social networks? Methodological reflections based on a corpus of wine descriptions in French and German

Abstract

International audience [Context] The rise of digital humanities, embracing the expansion of digital speech production of western societies, imposes to reconsider the status of textual data – especially for specialized discourses (Lerat 1995, Petit 2010), for which written discourse has always been the most analyzed form of language use. Siever (2015: 85-86) has already raised the issue of the very nature of digital discourses in terms of medium, such as defined alongside the traditional oral-written-continuum (Koch & Oesterreicher 1994: 528). This led to a necessary theoretical and methodological shift giving priority to the conceptual level as embodied in the distance-proximity paradigm (Koch & Oesterreicher 2008, 2011). Specialized content in digital media must then also be considered within new methodological frameworks to suit the new expectations of the digital humanities paradigm (Bach 2019).[Research Questions]In such a context, the first research question is concerned with the place of the digital and analog speech production within both the distance-proximity paradigm and the oral-written paradigm. This is indeed modifying the way specialized knowledge, here wine, is communicated (Petit 2005). We will then focus on the consequences of this new status of the digital speech production on LSP research and its application to the social field.[Corpus] We will test our hypotheses with a multimodal synchronic comparable (sensu Teubert 1996) corpus made of -oral interviews of winemakers and wine sellers in French and German (1h50) (Gautier & Bach 2017);-labels of wine bottles produced and sold in France and Germany (500 labels) (tokens: 16887, types: 3184, Bach 2017);-Instagram-publications compiled with the hashtags wein and vin (200 publications) (Bach i.p.).[Discussion] The demonstration will try to categorize the code/medium of Instagram-publications, by comparison with the subcorpus made of written labels and the subcorpus of oral interactions. A second step will be made by analyzing the data sets through a cognitive point of view: The distance-proximity paradigm has to be seen as a continuum (Méric 2016), which is sui generis dynamic as it is evolving according to the status of the speaker/writer and the context of enunciation. Digital texts will then be analyzed and positioned on this continuum.We will conclude with some proposals about integrating these results into three domains:-The linguistic training of professionals can be better oriented (see in this perspective the international EU funded Project Vinolingua, presented in Lavric 2015);-Specialized translation in wine domain requires besides terminology and traditional terminological databases specific skills and comprehension of the domain it-self (Gautier & Bach forthcoming). -Firms, especially start-ups, which develop new products and services based on textual “raw material” (see Bach 2018 for examples) could better process their data and enhanced the quality of their products and services.

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