This article is a continuation of the article by the same author entitled »The Međimurje County: basic socio-demographic features«, Sociologija sela 32 (1/2), 85—99 (1994). It presents and analyzes data about newly-registered firms (relatively fewer than in Croatia as a whole), about employment and the social product according to type of production (before 1991 the total social product per inhabitant was lower than, and since then it has been somewhat higher than the national average; employment data are more favourable than for the Croatia as a whole, but they also reflect the low accumulation of the local industry), about the quality of life (according to some indicators Međimurje is above, and according to others below the national average). Special attention is paid to agriculture, which makes up 22 per cent of the local social product (the average for Croatia is 15 per cent), or about 4 per cent of the national agricultural social product (local industry contributes with about 2,5 per cent). There is somewhat more agricultural and cultivated land in the overall acreage in Međimurje than in Croatia as a whole. Before the social sector started being denationalized the participation of family agriculture in Međimurje exceeded the national average, but the farms were smaller and there were more part-time households. Considering the volume of agricultural production, the most important Međimurje crop for the Republic of Croatia as a whole are potatoes (about 17 per cent of the total national production), while the participation of other crops in most cases corresponds with the area of the County compared with the total area of Croatia.