The methodology used in junior sports must focus on communicating educational values. This paper aims to analyze the assimilation of these educational values (responsible autonomy, respect, prosocial behavior and degree or satisfaction/ enjoyment) in a competitive context, by using the «Deporteduca» questionnaire. The questionnaire was administered to 467 participants divided into three groups: children aged four-seven, their parents, and their trainers. These football (soccer) players took part in two different competition models: seven-a-side federation football (soccer) leagues and the «Futgolines» alternative model of educational competition. This research compares the individual and average results obtained by participants in the two different formats and assesses whether these results are related using Chi-square (?2 ). Both competition models showed an improvement in the acquisition of the quantified values, but the results show significant higher average values among «Futgolines» participants in the categories of «responsible autonomy and respect». The results in the «satisfaction/enjoyment» category are similar and those in the «prosocial behavior» category are slightly higher in the federative model