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Web as a mirror of day-to-day political work? The Web as a mirror of day-to-day political work? Can the online media coverage of events in an elected agenda

Conferences and symposiums

KeywordsTriple Keywords
Social theory
Mass communication
Communication, Primitive
Pictorial representations
Subject (Philosophy)
Employment (Economic theory)
Industrial sociology
Archaeological excavations
Digs (Archaeology)
Sites, Excavation (Archaeology)
Excavations (Archaeology)
Excavation sites (Archaeology)
Archaeological digs
Belief and doubt


National audience The Web be understood as a forum for ordinary political work? What does it return from events relating to an elected official’s working time? What traces does the daily political work of a mayor leave on the web, outside electoral campaigns? The aim of this contribution is to present the first results of an ongoing multidisciplinary investigation into the extraction and use of web data on the personal agenda of a local political leader. The approach remains experimental, monographic and configurational. This research is being developed as part of a multidisciplinary research collaboration initiated at the University of Avignon between sociology of political work and data mining in computer science, around the research project T r@nspolo1 in the framework of FR Agor@ntic. It starts from the premise that an elected official’s daily activity is more or less delayed and commented online by its own communication service, the political and information professionals around him, but also increasingly by ‘ordinary citizens’, on institutional pages, blogs, Facebook walls, T Witter and other socio-digital networks. The Web is thus ideally understood as a mirror that can reflect political activity and, in fact, because of certain refractions, such as a distorted prism. Mastering this media deformation is likely to become a major strategic issue with the Internet, whose conversational dimension (Cardon, 2010) is likely to change the relationship between leaders and instruments for controlling their image, to the point that e-reputation is currently the subject of specialist advice (Frochot and Molinaro, 2010). The aim of the research is therefore to make these deformations objective and then interpret them and, ultimately, to identify the variables of the web-media impact of political work in the 2010s.

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