Article
French
ID: <
10670/1.mcqga2>
Abstract
It is impossible to think about business-to-consumer e-commerce, or B2C, without considering logistics management. If a single click of a mouse can give web surfers access to an extraordinary range of products, these items also have to be made available to them at the right cost and with the appropriate level of customer service. This article indicates that the logistical aspects of e-commerce distribution have yet to be developed to any great extent. Major suppliers of logistics services do offer a number of satisfactory technical solutions, but what will happen if this new distribution channel leads to skyrocketing sales over the next few years? A certain number of players, especially major distributors, are staying ahead of the game by attempting to anticipate the impact of e-commerce on all aspects of managing the delivery of products to the homes (or places of business) of Internet consumers. The author presents a critical examination of the models currently in use, particularly in France, noting that consensus models have yet to emerge.