The competitive strategies that win over consumers
Disciplines
Keywords
Conference
French
ID: <
10670/1.mgoart>
in terms of household purchases, the grill beef has become expensive meat and is expected to continue to be expensive after the CAP reform. The relative price effect still plays and seems to have to remain unfavourable for quantities. In addition, young people consume less and less meat, especially beef. The author points to the value of medium and large area promotional sales (GMS) and more active communication to young households.