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French

ID: <

10670/1.nabexp

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A President elected by the media?

Abstract

what is said of the influence of the current President of the Republic over the French media? It would have been thanks to long-standing networks among press leaders and subtle intimidation/seduction games with journalists that the candidate UMP, during the 2007 presidential campaign, managed to capture the media game for his benefit and thereby persuade a majority of voters to take it to the head of the state. Can sociology help us to disentangle the truth of these views? It is certainly able to do so, given the impressive amount of knowledge she has accumulated over the past 60 years about relations between the media and political power. Whether it concerns the process of recording certain topics on the media agenda, the effects on voting of polls and news media presentations, and the role that the Internet now plays in public debates, such knowledge can help citizens to resist the specific tax effects of both media discourse and misleading amalgam and the criticism of often caricatural media. This book applies and explains what social sciences learn about these issues by taking over the content of a guest blog from Monde.fr (www.lemonde.fr) in which the author is hot analysing, from a sociologically inspired point of view, the media treatment of the presidential campaign.

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