Target: the graphic description of Víctor Patricio de Landaluze in Cuba during the second half of the 19th century makes it possible to recognise the articulation of factors leading to the gestation of a durable imaginary, from his perspective as a foreign national. The aim of this study is to demonstrate political support for the production and dissemination of these forms in various areas, as part of the colonial dominance strategy. Methodology: steps that marked the political and creative trajectory of Landaluze are analysed in parallel with the study of its printed documents and the analysis of archiving documents. Originality: recognition of Landaluze’s early political links with the colonial government will show that tackling types and customs and their printed spread are part of an ideological plot that racialised social relations, which has persisted in a rhetoric about Cuban. The approach to cultural history is integrated with the study of the system of regional links. Conclusions: the gestation of stereotypes based on the racialisation of social groups operated as a mechanism for preserving colonial hegemony on the island, contributing to the dissemination of printed forms in synchronous times and in different spaces.