The organisations’ written records ensure that traces of events, professional practices, evaluation of events, standards and organisational structure are formalised (Borzeix, Fraenkel, 2003), with a pragmatic socio-professional function. Among those documents, however, the company journal is kept on the fringes of its functions. The latter provides the best possible information to staff on the development of the company’s life so as to enable employees of the organisation to be federated around a joint project. As a tool to motivate staff to participate in the life of the company, it encourages contacts and links between offshoring sites. As spokesman for the company’s own culture, the internal newspaper was entertaining and made staff aware of the company’s major problems by explaining future guidelines. In short, he must "inform, motivate, federate, distract and “break silos” (Lardellier, 1998). The history of the company is most often referred to as the sum of information likely to attract the interest of the company’s stakeholders. This story shapes them into a spirit of entrepreneurship (Etchégoyen, 1990) and, by learning about organisational changes, or more precisely as N. Alter (2004) says, an organisational structure. And if it is considered that the internalisation of the rules (Le Goff, 1993) is in line with the “search for ideological adherence of workers to the objectives set by the directorates” (Lagacé, 1998), then clearly the information in the institutional or corporate journal is involved in the construction of the narrative (by Almeida, 2001) of a company that conveys managerial ideology. The subject of our research will be more the written speech through the internal journal, which is a socio-technical device (DISTIC), which makes it possible to disseminate managerial intentionality to all employees of a company about the meaning to be given and to take on ongoing changes such as mergers and acquisitions. It is therefore necessary to identify in the narrative structure of the business newspaper the production of a collective sense aimed at the configuration of the action, particularly during an event restructuring the organisational form. The story then conveys the history of the company, according to an announced success story. It is a storytelling with symbolic managerial dominance (B. Floris, 1996), which puts into strain economic, social and anthropological aspirations and anticipates a scenario in which the collective contributes to the company’s performance. To tell, in support of the company’s glorious past, it is possible to anticipate the inclusion of the event in the course of business history (Dangel, Blancherie, 2009). We are talking about storytelling, which opens up the question of entrepreneurial performation through the culture of connivance in a way in which readers must think that they are also players. We want to show how, in the case of the merger of two international companies, the form of the narrative highlighted by a study using the Alceste software reveals a particular ideology of organisational construction. Alceste is a digitalised textual analysis software to extract the strongest significant structures. This tool helps us to better understand our discursive material. The purpose of this software is to determine how the elements that make up the body to be analysed are organised, to reduce arbitrariness without the description of the corpus and to highlight the essential information contained in the corpus. In this case, the body analysed relates to the newspapers of the first year of the reconciliation of the two companies (i.e. 25 numbers in one year) and was analysed using standard settings, where the values are predefined by Alceste according to the size of the corpus. The company journal as the main tool for internal communication when it meets the criteria of quality (form and substance), appreciated and recognised by all, is also the company’s tenure and hunger towards employees. In fact, it is a predominant communication tool where all the elements that define the business culture pass. Here, it testifies to the double complexity of an enchanted and enchanting narrative, focusing on imagination, on the one hand, and an information tool integrated into the overall communication system on the other. It is the whole question of organisational performance narratives that arises and its corollary is that of formatting the company.