JOBLING Paul Advertising menswear : masculinity and fashion in the British media since 1945 London : Bloomsbury, 2014, XIV-254 p. Collection Dress and fashion research ISBN 978-1-4742-5446-5 GB 223 Résumé éditeur : In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines th...