Thesis
French
ID: <
10670/1.rmwb4f>
Abstract
What is the solution of the problems with the price accessibility and repertoire policy for the modern cinemas ? What are the determinants of cinemas attendance and how to increase the target audience of cinemas ? What is the suitable form for the "system of alternative film exhibition" ? These were the questions to answer with the recent thesis. The purpose of the research is consisted in the determination and elaboration of theoretical and methodological bases for increasing the efficiency of Russian film exhibition management using the accumulated Russian and French experience of maintaining the national identity of cinematograph culture in the conditions of cultural globalization. As a result of the conducted research the international structure of film exhibition was elaborated and presented widely in the organizational, economical and marketing aspects with the aim of increase the efficiency of the solution of economical and socio-cultural problems. The results of this scientific work can be used while defining the state policy in the film exhibition field on the federal, regional and local levels ; in the process of reforming and increasing the efficiency of film exhibition management ; during the practice of foundation the perspective directions of marketing activities in the film exhibition field.