The campaign as a social intervention
Disciplines
Article
Spanish
ID: <
10670/1.si3baf>
·
DOI: <
10.16921/chasqui.v0i41.744>
Define what is a campaign, the components, the theoretical basis of the media and events, the recipient’s world of belief systems, the multidimensionality of problems, the outcome or process, relational versus difusionist approaches, campaign manual. This indicates that a campaign is like an iceberg in which the asphoma part of the water surface is only a small part of the whole; it is the approach and organisation that is submerged, as soon as the visible part contains the events and media that convey the campaign messages.