The paper will configure Siegfried Kracauer’s Totalitarian Propaganda study (1936-8) with respect to themes and motifs found in three of his writings from the late 1920s, namely his 1927 essay on the dance routines of the Tiller Girls (the ‘Mass Ornament’); his reviews and comments on Walter Ruttmann’s film Berlin: Sinfonie einer Großstadt (1927); and his pioneering ‘ethnography’ of Berlin’s white-collar workers Die Angestellten. In so doing, his understanding of the ‘mass’ with some reference to and of the ‘personality’ are explored. Moreover, the paper will briefly consider Kracauer’s essay as an elucidation and elaboration of Walter Benjamin’s famous and enigmatic notion of the ‘aestheticization of politics’.