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Article

French

ID: <

10670/1.ufyn2b

>

Where these data come from
Alliance strategies in the agri-food industry

Abstract

This work is based on the use of a multi-decision centre model based on stochastic process theory. It makes it possible to analyse the system of a group of undertakings competing on the market shares. It forms a network, the nodes of which are formed by processing companies, markets and production areas between which flows of goods circulate. In such a system, firms operate separately or within coalitions. Coalitions which may be limited to mere concertation or in the form of a merger, bearing in mind that between these two extreme cases there are several intermediate forms. Whatever the legal nature of these coalitions, the aim is to reduce costs and to adapt more flexibly to changes in consumers’ peaks and technological changes. The aim is, therefore, for undertakings to determine the specialisation and distribution of risks according to a scale of costs and to play on the range of products, the location and characteristics of establishments, markets and supply areas.

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