The “Abasto Social de Leche” program is one of the oldest in Mexico; it provides subsidized milk to people in poverty. The product has been gradually improved over time at two aspects: nutrition and image, that’s the reason this article shows the findings about satisfaction with the program using an integral methodology that covers the administration of it, the perspective of beneficiaries and the community aspect. The results obtained using a model of structural equations with latent variables show that the target population is satisfied with the program.