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The late exploitation of perfume plants and grey know-how at the turn of the 20th century





Due to a drastic reduction of cultivated land in the 1970s, the production of perfume plants in the Grasse region and the use of these plants for the production of perfume has become a rare and exceptional practice since the 1990s. However, despite its marginality, the sector is celebrated for its excellence and has in recent years attracted the attention of both consumers and perfumers. In spite of tough competition due to the emergence of new production countries (Africa, South-East Asia, South America), the Pays de Grasse remains the jewel of the modern French perfume industry, with a rich heritage of agricultural practices and extraction processes. These know-hows, which were transmitted from generation to generation, have not so far been appreciated at their fair value. However, since the beginning of the twenty-first century, this remarkable heritage is increasingly being revisited and is well-worth exploring in more detail.

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