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Blog Post

French

ID: <

10670/1.wzvkpt

>

Where these data come from
The power of storytelling

Abstract

stories remain in our head. Storytelling makes it easier to store messages and thus migrates into our under-awareness, which is at the same time the biggest shopper in us. The cognition scientist Roger Schrank noted many years ago that humans have a certain ability to capture more in a history heard than the story itself actually reflects. For example, some information about the story will be added whether...

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