The territorial singularity generated by the deployment of the regional natural park brand
Disciplines
Blog Post
French
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10670/1.x82jym>
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Abstract
Comparative analysis of the mapping of stakeholder networks via the web by Nathalie CAYLA, PRAG, Doctor of Geosciences, Laboratoire EDYTEM and Véronique PEYRACHE-GADEAU, senior lecturer, HDR, Laboratoire EDYTEM Résumé The labelling or branding has become a form of action in a competitive context, for both territories and businesses. In 2016, the creation of a new ‘Regional Natural Park Values’ brand, on the initiative of the Federation of Natural Parks governed...